New malting varieties continue to be released in Australia but does this help its Malting Industry?

The Australian barley industry is a great example of how collaborative pre-competitive coordination can increase the value of a supply chain. For many decades, Australian brewers, maltsters, traders and breeders have worked together to send market signals up and down the supply chain to end with breeders providing improved and rapidly adopted malting varieties. Even with a large turnover of malting varieties, market demand of Australian barley by domestic and international brewers and maltsters, continues unabated and early grower adoption rate is very high.

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